Complexity and choice

Choices and decision
Marketing people knows too well that when customers are given too many choices, they become indecisive because the decision making process is becoming too complex for them. Have you ever go to a shop that sells consumer type digital cameras or that sells mobile phones or that sells TV sets? You will experience the difficulties in making an intelligent choice. 


In consumer product designIn electronics product design, a market follower adds extra functionalities and lower the price to gain market share from the product leader. Examples are plenty, the ebooks, the phones and cameras. These product designers are too lazy to really find out what the customers want. The way to avoid feature overload is to set a limit on the number of features on the device. Apple is a product leader and has stubbornly set feature limits. In so doing, the engineers (or designers) have to make the features easy to use. One cannot rely on features as a selling point.


The Y-gen not knowing what they want
In the society, the young people are offered 10 millions choices. They have no power of independent judgement. Yet, the socialists, the educators and the parents insist not to guide guidelines to them. 


Education do not include knowing right and wrongI talked to a Business School professor on business ethics recently. He insisted that educators should not make ethical decisions for the students. True! The students, when they graduate and become professionals, they should make their own ethical decisions. But it is our duty and responsibilities to tell them what is right and what is wrong. The decisions are they to make. The real joke is, the professors in this school insist "profit maximization" is right. On the one hand, they do not want to tell students what is right and wrong and on the other hand tell the students to go and maximize profit which we all (non-professors) know to days sad situation is partially some people makes too much profit.