The environment side of the triple bottom line

The environment side of the triple bottom line

Two closely related factors drastically put a heavy burden on self-renewal of ecology. 

1. The sheer growth of world population. It stands at 6.9 billion, was only 300 million in 1350, 2 billion in 1920 and 8 billion by2025. One billion people will be added in 15 years.

2. The exponential growth of technology and productivity. The advancement provided the much enjoyed prosperity and yet through the power of marketing produces blind-sighted consumption and waste.

A few mega-scale disasters shook up then a small percent of people to the unbalanced environment issues. The green movement soon spreads to many responsible corporations that put environmental concern in their business strategies. (what M Porter and Drucker called Corporate Social Integration)

The evolution and the development of this bottom line is the effort of many but we know that by themselves, it is not enough.